It's not a webcomic, because it isn't 100% illustrated. It isn't just text. It's more than an illuminated manuscript now; it features photography by aussie_nyc, it has twisty little tales off to the side, it has a forum where canon stuff happens and my characters interact with readers' role-played characters. It's a world on a website, with a story unfurling.
So how d'you sum that up?