But what I love is that one of the celebrities - the one with top billing, in fact - is Vanilla Ice.
"Murray is bringing nine stars from the entertainment and sports world to his sprawling 2000-acre ranch in Stephenville, Texas, for an intense bull riding boot camp. The celebrities will be taught the techniques and toughness it takes to survive riding an angry 1,800-pound bull."
Vanilla Ice, that other Baldwin brother, Leif Garrett, and a bunch of Z-listers.
I... *shakes head*