So for me, it's less about presents for your lover, and more about presents for people you love.
Every Valentine's Day now, Dad sends Elayna a Valentine's Day package - usually a shirt, a little stuffed animal, a piece of jewelry. or something from The Popcorn Factory. And I give her a little something as well - a little candy, maybe a sparkly bath gel.
Like Dad, I love giving my loved ones presents. Unlike Dad, my tendency to do so is restrained only by my budget - and, in Elayna's case, by need to keep from utterly spoiling her!
So yes, I give my "sweeties" gifts - but it's not forced and Hallmarky. It's an excuse to do what I want to do anyway. :)